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Attract Shoppers

Chicago Artist Nancie King MertzFindzall implements a comprehensive community marketing strategy that promotes local shopping, dining and events. Our email campaigns are designed to attract shoppers to your business district, manage the business owner members in your town and communicate with property owners and brokers. Shopping local has never been more critical for the survival and success of locally owned independent businesses. Findzall promotes events to encourage residents to choose local boutiques and restaurants over the mall and the internet. While we don't encourage shopping on the big international online retail sites, we do want to attract visitors to your web site as a gateway to your community. Findzall brings the best out of your current site or if needed, will help create a new web site.

COMMUNITIES ATTRACTING SHOPPERS/PATRONS
Email marketing combined with social media (Twitter and Facebook) are effective tools in attracting shoppers and diners to a community. Unlike a town newsletter that informs residents of political meetings, agendas, street closings, etc., this campaign is all about shopping, dining and events. Launching such an effort could involve a business alliance including the community and the chamber of commerce along with marketing and tourism or the public information officer. Findzall helps bring them all together for one common goal. A monthly email marketing promotion alerts patrons of new business openings, shopping sales and events, dining specials, gift ideas and more. Communities would also want to include regular events such as parades, art fairs, house and garden walks and holiday celebrations.

Findzall reaches out to each business owner, provides inspiration for promotions and collects the information. We create a theme for each month of the year and manage the design and distribution of each email message. Findzall even provides a management system so that member profiles and monthly promotions are easy to track and maintain in a central Excel file. We offer numerous ways to build your customer list and connect with your local market. Many communities and businesses are shifting print media and direct mail promotional dollars to the internet which is more economical and also good for the environment.

If you are an independent business owner who is struggling with a "do it yourself" email marketing campaign and think that there must be a better way ... there is! Findzall partner E-Mail Logic creates compelling and engaging email promotions that connect with your customers in a meaningful way. Since 2002 E-Mail Logic has been enhancing the customer relationship with strong call to action promotions for over 100 clients.

BUSINESS OWNERS/MEMBERS
Downtown business districts and special service areas need an easy way to communicate with their members. It's important to avoid combining member newsletters with those designed to attract shoppers. Findzall creates an Enewsletter that includes meeting dates, marketing and event information, volunteer requests and education that is meant only for the town's business owners and merchants. This service also includes the creation of a "members section" of the web site with archives of Enewsletters, advertising and PR opportunities, member education and more.

PROPERTY BROKERS/PROSPECTIVE TENANTS
Email marketing is a great way to communicate with brokers, building owners, developers and prospective business owners. Many brokers are using smart phones to explore towns and identify available sites. Most communities have a list of local brokers and building owners and they could enhance their list with a broker/developer contact list available through the International Council of Shopping Centers (ICSC), www.icsc.org. Findzall creates a quarterly email that would include a link to available properties and planned developments, a list of incentives, current demographics and also an overview of businesses and developments that have recently opened in the community. We also help communities reach out to local residents interested in opening a business in their home town. If your community does not have a list of available properties, no worries, we will create one for you! We also include a link to your available property list on this web site.

SHOP LOCAL CAMPAIGNS
We believe in shopping and dining local and want to help you find ways to encourage your customers to skip the mall, forget the internet and avoid the big box stores whenever possible. Findzall wants to persuade more people to choose independent shops by declaring the first Thursday of every month Shop Local for Gifts Day! Everyone has special occasions that they celebrate and Findzall wants to remind them that there are wonderful local shops where they will find gifts for birthdays, anniversaries, baby showers, weddings and more. When choosing a local business you will get personal assistance, gift wrap and a unique treasure for that special someone that you won't find anywhere else. Going out to eat for that special occasion? Choose an independently owned local restaurant. Want to create a shop local campaign for your town? Contact us at info@findzall.com. Remind yourself and all of your employees and coworkers, family and friends to Shop Local!

One of our favorite Shop Local campaigns is the 3/50 Project that encourages everyone to pick 3 independently owned businesses, spend $50 among them per month and save your local economy. Also check out IndieBound. The mission of the IndieBound Community is to help people across the United States share and find independently-owned businesses. By connecting indie-conscious people with local businesses, we're working to strengthen the health of Main Street ecosystems across the United States. Their main focus is independent book stores but they also invite other Indies to join their community. Next time you buy a book, skip the internet and choose and independently owned book store. We love what IndieBound has to say about shopping at independently owned businesses. Here it is below:

Why shop Indie?
When you shop at an independently owned business, your entire community benefits:

The Economy
  • Spend $100 at a local and $68 of that stays in your community. Spend the same $100 at a national chain, and your community only sees $43.
  • Local businesses create higher-paying jobs for our neighbors.
  • More of your taxes are reinvested in your community—where they belong.
The Environment
  • Buying local means less packaging, less transportation, and a smaller carbon footprint.
  • Shopping in a local business district means less infrastructure, less maintenance, and more money to beautify your community.
The Community
  • Local retailers are your friends and neighbors—support them and they'll support you.
  • Local businesses donate to charities at more than twice the rate of national chains.
  • More independents means more choice, more diversity, and a truly unique community.

Now is the time to stand up and join your fellow individuals in the IndieBound mission supporting local businesses and celebrating independents.

IndieBound supports Independent Business Alliances around the country. To find an alliance near you, visit American Independent Business Alliance (AMIBA) or Business Alliance for Local Living Economies (BALLE).

WEB SITE ANALYSIS/CREATION
Having a well designed and functional website is one of the most important means of marketing for communities and independent business owners. Findzall has partnered with predominate web design experts for communities (Civic Plus) and for small independent business owners eMarketing Logic).

Civic Plus CivicPlus has more than a decade of research in custom government web site best practices, allowing them to implement a proven solution for more than 500 cities, counties, and associations including Chicagoland communities such as Elmhurst, Orland Park, Buffalo Grove, Winfield and Libertyville. With CivicPlus you not only receive a custom design, but they will work with you to align your project as an award-winning web site. Since 2008, CivicPlus clients have won 56 prominent web site awards.

emarketing Logic If your town or neighborhood uses Findzall to produce your community email marketing campaign, then eMarketing Logic offers entry level micro-sites designed specifically for the budget conscious independent business owner. If you are an Indie shop owner or a downtown/neighborhood manager who works with small businesses, then you know that each shop and restaurant must have a website to be competitive in the 21st century. Customers that visit your community directory want to click on a restaurant website to find their menu or a boutique's website to see what brands they carry. Findzall puts it all together seamlessly from the municipal site to the Indie small business site.

  • Available Site Google Maps
  • Business Recruitment Strategies
  • Economic Development Websites
 
  • Tips for Independent Businesses
  • Articles and Education
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©2017 Findzall, Elmhurst, IL, 60126 | By eMarketing Logic, Evanston, IL. www.emarketinglogic.com